Boy Smells
Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, our full bodies fragrances and intimate apparel make loving your identity a daily ritual.
In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Herman and Kien – both fashion veterans who worked in design (Herman) and product development (Kien) – began by making the things they’d want to use on a daily basis, products that were fluid, essential, but also accessible.
Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. Burn up expectations, release clear intentions. Boy Smells candles are all developed and designed in Los Angeles with fragrance and natural oils, and proprietary all-natural coconut wax and beeswax blend. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California.
At the end of 2017, Boy Smells launched, Unmentionables their first collection of intimate apparel, a new direction in the brand’s study of closeness.
2021 and 2022 are also big milestones for the brand, moving beyond fragrance for the home space and into the sphere of fine fragrance and body care.
Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. Big strides.
From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. These are moments that can be experienced by all.
Matthew and David started experimenting with candles in the kitchen. more misses than hits, But the product and the brand eventually come together carving out a new universe. “We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender,” says co-founder, Matthew Herman. “It’s a permission to harness your power from wherever you want it.”
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