Marketing and Brand Coordinator

Position Summary

The Marketing & Brand Coordinator drives all marketing, brand storytelling, customer engagement, and revenue-building campaigns across retail, classes, partnerships, and community membership. This is a strategic + hands-on role — not just posting content.

You will create and execute marketing strategies that enhance the Candleporium experience both online and in-store.

Key Responsibilities

Brand & Retail Marketing

• Execute launch campaigns for new product lines (e.g., Voluspa)
• Support in-store merchandising and branded storytelling
• Capture product and lifestyle photos/videos

Digital & Content Marketing

• Plan and manage a monthly marketing calendar
• Create Reels, TikToks, Stories, and short-form content
• Manage Mailchimp newsletters and email campaigns
• Update website pages (WooCommerce) for classes and promotions

Experiential & Class Marketing

• Drive bookings for candle-making classes and private events
• Promote seasonal workshops and corporate experiences
• Assist with marketing for in-store events and pop-ups

Partnerships & Community

• Manage brand partner promotions and collaborations
• Support influencer outreach and media activations
• Grow Candleporium’s membership community

Design

• Create flyers, digital graphics, and simple marketing materials using Canva

OTHER

• Reporting on marketing performance
• Assisting with in-store event setup
• Capturing content during classes/events
• Maintaining brand quality across all platforms

Preferred Qualifications:

• 2 + years of experience in marketing, preferably in retail, lifestyle, beauty, or experiential brands

Schedule & Compensation

• Part-Time: 20–25 hours/week
• Hybrid (must be available for on-site work weekly)
• Expected to grow into a full-time role in Q2 2026
• Strong social media and digital content skills
• Experience with email platforms (Mailchimp preferred)
• Strong writing and visual storytelling ability
• Comfortable being on-site regularly for content and events
• Familiar with WooCommerce, Square, or similar tools (preferred)
• Ability to manage multiple projects and work independently

Performance Goals

This position is evaluated on the ability to:

• Increase candle class bookings, event participation, and retail online sales.
• Develop creative marketing campaigns that build brand visibility
• Strengthen community engagement and brand partnerships.
• Generate measurable ROI through strategic marketing efforts.

How to Apply

Interested candidates should submit:

• Resume
• Portfolio or examples of marketing/social campaigns they’ve managed.

Email to info@candleporium.com